By taking on fans several and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Profano has found a way to keep their interlocking bricks inside the hands of millions. It’s a model that other companies will need to follow, says McKee.
Back 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden gadgets. It was not until the following season that they developed using a fresh plastic-injection moulding machine to generate plastic stones, which shortly gave these people an advantage over their competition in the booming post-war marketplace.
In 1949, they started off producing the bricks with studs with them to enable them to join together. This is a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they built a major improvement with the adding of what is known for the reason that the “stud and joining system”, which will ensures that each Lego brick fits with any other brick. These two vital iterations are why Profano sets created 40 years back still interlock seamlessly with those produced today.
Over time, Lego seems to have kept its finger around the pulse of pop culture by partnering with big-name franchises including Star Wars and Harry Potter. It has also embraced the community of adults which can be fans of the brand, known as AFOLs (Adult Followers of Lego), with a variety of sets including the Back to the lego stores use virtual data rooms Foreseeable future DeLorean period machine and a set of woman Nasa experts.